Master in Sports Management

LEARNING OUTCOMES

• Critically review and analyse the importance of HRM and its practices in an organisation, and how it can be linked with organisational behaviour activities in overcoming business issues and challenges for a better performance of the organisation.
• Critically review and analyse the framework of leadership and consider the nature, strengths, and weaknesses of the various approaches: traits; functional; behavioural; style; contingency. The continuum of leadership behaviour should be explored in some depth with consideration of the factors determining the chosen leadership style.
• Discuss the concept of organisational behaviour and its interface with management. Review and critically synthesize the various influences on behaviour in organisations and the interface with management in integrating and balancing these.
• Asses the role of IHRM and its impact on global organisation. Identify some of the key HRM challenges facing organisations working internationally. Discuss the prevalent HRM practices and integrating the best practices in global organisation.

LEARNING OUTCOMES

• Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
• Develop marketing plans with application of appropriate marketing models, tools, and techniques
• Evaluate the processes involved in brand management and how they influence consumer behaviour
• Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.

This module is meticulously designed to provide learners with a comprehensive skill set and profound insights into the multifaceted operational aspects of organizations centered around sports. These organizations are analyzed and strategized within a global context, allowing students to gain invaluable proficiency. By immersing themselves in this module, learners are empowered to confidently tackle the intricate challenges inherent in the dynamic field of sports management. Furthermore, this module takes an in-depth dive into key domains vital for success in the sports management arena. Students will not only explore operational dimensions but also delve into the art of marketing, strategies for risk mitigation, and the intricacies of managing human resources. This holistic approach ensures that learners are well-prepared to excel in their roles within the dynamic and competitive world of sports management.

LEARNING OUTCOMES

• Acquire a profound understanding of the multifaceted operational aspects specific to sports organizations on a global scale.
• Gain expertise in vital domains essential for success in sports management, essentially encompassing risk mitigation techniques, and the intricacies of human resources management.
• Develop a strategic competence that empowers you to analyze and strategize within a global sports context focusing on the marketing aspects.
• Be well-prepared to take on leadership roles in the sports management arena by demonstrating proficiency in understanding and tackling the complex challenges inherent to this dynamic field.

In today’s ever-evolving world of global sports, effective leadership, strategic prowess, and data-driven decision-making stand as fundamental imperatives. This module plunges students into the intricacies of managing international sports organizations and teams, furnishing them with the knowledge and skills required to adeptly navigate the multifaceted landscape of the global sports arena. Key objectives include grasping the unique leadership challenges in global sports, exploring strategies that transcend borders, harnessing the power of data analytics, scrutinizing the roles of governing bodies and ethical considerations, devising fan engagement and marketing strategies, delving into global sports events management, and developing cross-cultural communication skills to foster effective interaction with diverse stakeholders.

LEARNING OUTCOMES

• Develop a discerning comprehension of leadership in the realm of sports, encompassing an awareness of historical and contemporary issues that pervade sports leadership.
•  Gain insight into the utilization of diverse data analytics methodologies and techniques as integral components of decision-making processes within sports organizations.
•  Conscientiously scrutinize the interconnected dynamics between the organization, its environment, and strategic planning in the context of sports-related entities.
• Assess the forthcoming challenges and advancements within the domain of sports business, while appraising the resulting implications for management practices.

• Dissertation is an opportunity for you to demonstrate your ability to investigate an issue of your own choice over a significant period. Essentially this is an individual effort, but it is carried out with the guidance and advice of your supervisor. Research is a creative and investigative process which only you can develop fully.
• A supervisor/dissertation guide will be appointed to each student and the role of the supervisor is to act as a learning resource for the student. It is the student’s responsibility to make use of that opportunity, in consultation with the supervisor. The student is therefore expected to accept responsibility for the management of his/her learning.