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Program Overview
Key Highlights
- 100% online learning
- World-class Learning with Affordable Fee
- Triple International Certification (Optional)
- University Scholarships for Eligible Students
- Accredited by a Leading European University
- Interactive Sessions with Faculty & Peergroup
Master
English
60 ECTS
12 Months
Unimarconi (Guglielmo Marconi University), Italy
$8500
Program Modules
- International Human Resource Management
- International Marketing Management
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- Introduction to Analytics for Business
- Application of Analytics in Business
- Dissertation (Research Project)
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Job Opportunities
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Professional Progression:
- Business Intelligence Analyst
- Big data Analyst
- Marketing Manager
- Management analyst/consultant
- Market Research Analyst
- Business Analysts Managers
- Business Analysts Unit Heads
- Chief Information Officer
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Who is This Course For?
- Working Professionals
- Entrepreneurs
Minimum Eligibility
- Bachelor’s Degree from a recognised University
- English Proficiency equivalent to IELTS 5.5 and above
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- Minimum 22 years of age
- Minimum 3 years of work experience preferred
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Guglielmo Marconi University
Università degli Studi Guglielmo Marconi internationally referred to as Guglielmo Marconi University, is the first Italian Open University recognised by the Italian Ministry of Education, University and Research (MIUR).
Guglielmo Marconi University (GMU) promotes the use of innovative learning methodologies and an approach based on the development of interdisciplinary knowledge, skills and competencies with a particular emphasis on the global perspective. It’s diverse community presently has a total number of 16000 students enrolled in graduate and postgraduate programs, 300 faculty members and an academic advising team made of more than 200 experts. The University Headquarter is situated in the heart of Rome, near the Vatican City, but the numerous regional and international branches allow both domestic and overseas students to take their final exam and present their thesis/dissertation without leaving their own country or state. Guglielmo Marconi University is approved by ENIC-NARIC.
The learners of EBS are awarded the International or Executive MBA in their chosen specialisation. The MBA is equivalent to the European Qualification Framework (EQF) Level 7 and rewards the learner with 60 ECTS (European Credit Transfer System).
Cambridge International Qualifications (CIQ)
Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe and African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. CIQ also designs customized programs on leading industry topics and facilitates their certification programs through its channel partners across the world.
The learners of EBS are awarded the Post Graduate Advanced Diploma in their chosen specialization and earn 120 CIQ credits. These credits can directly be transferred towards the final dissertation stage of the MBA from GMU.
Chartered Management Institute (CMI)
Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. Over 100,000 managers use CMI unique services on a daily basis. Organizations like Jaguar, Landrover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank and Royal College of Physicians use Chartered Management Institute certifications for certifying their professionals.
The learners of EBS are awarded the Certified Manager Status from CMI. The Post Graduate Advanced Diploma from CIQ is uniquely mapped to the Certified Manager course saving the learner time, effort and money. The learner is also extended a 1 year free affiliate membership to the CMI giving the learners access to the professional networks and library.
Use our 'qualification tool' to check your eligibility for your preferred programme.
*Take advantage of our scholarship programme.
To know more, connect with one of our Course Advisors. Connect
A tailor-made curriculum designed by industry experts offering in-depth knowledge about statistical analysis, project management, data mining, etc to help solve real business problems.
LEARNING OUTCOMES
- Critically review and analyse the importance of HRM and its practices in an organisation, and how it can be linked with organisational behavior activities in overcoming business issues and challenges for a better performance of the organisation.
- Critically review and analyse the framework of leadership and consider the nature, strengths and weaknesses of the various approaches: traits; functional; behavioral; style; contingency. The continuum of leadership behavior should be explored in some depth with consideration of the factors determining the chosen leadership style.
- Discuss the concept of organisational behavior and its interface with management. Review and critically synthesize the various influences on behavior in organisations and the interface with management in integrating and balancing these.
- Assess the role of IHRM and its impact on the global organisation. Identify some of the key HRM challenges facing organisations working internationally.
- Discuss the prevalent HRM practices and integrating the best practices in the global organisation.
LEARNING OUTCOMES
- Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
- Develop marketing plans with the application of appropriate marketing models, tools, and techniques.
- Evaluate the processes involved in brand management and how they influence consumer behavior.
- Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.
LEARNING OUTCOMES
- Understand how to critically analyse business data in an organisation decision making context
- Demonstrate an understanding of the principles of business analytics
- Demonstrate proper application of data management and data analytics techniques
- Application of different statistical data analysis methods and data visualisation techniques to arrive at sound business decisions.
LEARNING OUTCOMES
- Critical analysis of business problems and the opportunities for organisations to become more analytical and data driven to solve these problems.
- Demonstrate an understanding of the different categories of analytics.
- Understand the importance of analytics in marketing and supply chain functions.
- Understand some of the advanced applications of analytics in business industry.
Indicative Syllabus
- Dissertation is an opportunity for you to demonstrate your ability to investigate an issue of your own choice over a significant period. Essentially this is an individual effort, but it is carried out with the guidance and advice of your supervisor. Research is a creative and investigative process which only you can develop fully.
- A supervisor/dissertation guide will be appointed to each student and the role of the supervisor is to act as a learning resource for the student. It is the student’s responsibility to make use of that opportunity, in consultation with the supervisor. The student is therefore expected to accept responsibility for the management of his/her learning.
- Duly Filled Application form
- Highest Academic Certificates and Transcripts
- Updated Resume
- A copy of your passport
- A photograph
- Statement of purpose