course logo
ciq 1
cmi 2
SQA clr Wt
EMBA – Digital Marketing and Social Media
Earn your European MBA in Digital Marketing and Social Media through interactive and flexible online classes. Ideal program in digital marketing for working executives around the world
EMBA Digital Marketing And Social Media
Quick Enquiry



    Download Brochure
    The marketing landscape has evolved significantly over the past decade. Brands and marketers need to consider alternative strategies and tactics in order to reach and connect with prospects and consumers. What worked a few years ago, may not work now, or even a few months from now. Read More
    Contact Course Advisor
    Download Brochure

      Program Overview

      Key Highlights

      Group 10
      COURSE LEVEL

      Masters

      Group 16
      LANGUAGE

      English

      Group 8
      CREDITS

      60 ECTS

      Group 17
      DURATION

      12 Months

      Group 12
      ACCREDITATION

      Ministry of Education University and Research (MIUR), Italy

      Group 25
      COURSE FEE

      $8200

      Top Subjects you will learn

      1. International Human Resource Management
      2. Operations Management
      Read More

      Job Opportunities

      Professional Progression:
      1. Digital Marketing specialist
      2. Social Media Specialist
      Read More

      Who is This Course For?

      1. IT Professionals
      2. Business Owners

      Minimum Eligibility

      1. Bachelor’s Degree from a recognised University
      2. English Proficiency equivalent to IELTS 5.5 and above
      Read More

      Guglielmo Marconi University

      Università degli Studi Guglielmo Marconi internationally referred to as Guglielmo Marconi University, is the first Italian Open University recognised by the Italian Ministry of Education, University and Research (MIUR).

      Guglielmo Marconi University (GMU) promotes the use of innovative learning methodologies and an approach based on the development of interdisciplinary knowledge, skills and competencies with a particular emphasis on the global perspective. It’s diverse community presently has a total number of 16000 students enrolled in graduate and postgraduate programs, 300 faculty members and an academic advising team made of more than 200 experts. The University Headquarter is situated in the heart of Rome, near the Vatican City, but the numerous regional and international branches allow both domestic and overseas students to take their final exam and present their thesis/dissertation without leaving their own country or state. Guglielmo Marconi University is approved by SAQA and ENIC-NARIC.

      The learners of EBS are awarded the International or Executive MBA in their chosen specialisation. The MBA is equivalent to the European Qualification Framework (EQF) Level 7 and rewards the learner with 60 ECTS (European Credit Transfer System).

      EBS-GMU-IMBA-page-001

      Cambridge International Qualifications (CIQ)

      Cambridge International Qualifications (CIQ), UK is a professional awarding body based in the United Kingdom. CIQ is founded on the vision of helping individual learners and employers in attaining quality accredited awards. With centers across the Middle East, Europe and African region, CIQ is a proud certification partner for more than 100 organizations and has a progression pathway with some of the leading universities across the world. CIQ also designs customized programs on leading industry topics and facilitates their certification programs through its channel partners across the world.

      The learners of EBS are awarded the Post Graduate Advanced Diploma in their chosen specialization and earn 120 CIQ credits. These credits can directly be transferred towards the final dissertation stage of the MBA from GMU.

      ciq-sample-certificate

      Chartered Management Institute (CMI)

      Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. Over 100,000 managers use CMI unique services on a daily basis. Organizations like Jaguar, Landrover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank and Royal College of Physicians use Chartered Management Institute certifications for certifying their professionals.

      The learners of EBS are awarded the Certified Manager Status from CMI. The Post Graduate Advanced Diploma from CIQ is uniquely mapped to the Certified Manager course saving the learner time, effort and money. The learner is also extended a 1 year free affiliate membership to the CMI giving the learners access to the professional networks and library.

      cm-certificate
      Check your Eligibility & Know your Fees
      Check your Eligibility

      Use our 'qualification tool' to check your eligibility for your preferred programme.

        Present Work Info



        Personal info

        Fee & Duration
        Find out the estimated monthly fee applicable for your preferred programme.

        *Take advantage of our scholarship programme.
        To know more, connect with one of our Course Advisors. Connect

        Learning Journey

        A well-structured curriculum designed to offer in-depth understanding of digital marketing and hands-on experience in creating comprehensive social media strategies for brands.

        12

        Months

        06

        Modules

        01

        Dissertation

        40+

        Live Sessions

        E-Library

        learniconLEARNING OUTCOMES

        • Critically review and analyse the importance of HRM and its practices in an organisation, and how it can be linked with organisational behavior activities in overcoming business issues and challenges for a better performance of the organisation.
        • Critically review and analyse the framework of leadership and consider the nature, strengths and weaknesses of the various approaches: traits; functional; behavioral; style; contingency. The continuum of leadership behavior should be explored in some depth with consideration of the factors determining the chosen leadership style.
        • Discuss the concept of organisational behavior and its interface with management. Review and critically synthesize the various influences on behavior in organisations and the interface with management in integrating and balancing these.
        • Assess the role of IHRM and its impact on the global organisation. Identify some of the key HRM challenges facing organisations working internationally.
        • Discuss the prevalent HRM practices and integrating the best practices in the global organisation.

        learniconLEARNING OUTCOMES

        • Know the various tools, techniques and apply suitable tools and techniques in different alternative scenarios of Operations Management.
        • Apply information management techniques and evaluate them in context of operational functions to achieve competitive advantage and make the organisation globally competitive.
        • Apply and critically evaluate the importance of project management to given business situations (Using PERT / CPM).
        • Demonstrate operations strategy in domestic and global context and evaluate how the use of technology has impacted the operational functions.

        learniconLEARNING OUTCOMES

        • Identify and analyse the implications for managing strategic change in supporting organisational transformation.
        • Analyse the organisational management challenges faced during the transformation and changes experienced by the organisation.
        • Analyse and evaluate the significance of strategy employed in trying to bring about an effective change management in an organisation. How does this impact leadership and human behavior in the organisation?
        • Evaluate different change management theories propounded on management and leadership attributes which leads to enhanced contribution by managers and the employees.

        learniconLEARNING OUTCOMES

        • Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
        • Develop marketing plans with the application of appropriate marketing models, tools, and techniques.
        • Evaluate the processes involved in brand management and how they influence consumer behavior.
        • Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.

        The marketing landscape has evolved significantly over the past decade.  Brands and marketers need to consider alternative strategies and tactics in order to reach and connect with prospects and consumers.  What worked a few years ago, may not work now, or even a few months from now.  Digital marketing has become a predominant component of many marketing mixes in recent years.  And now it is critical that multiple marketing channels and disciplines are leveraged together to remain relevant to the always on, always connected customer lifecycle.

        While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. To achieve the true potential of digital marketing, marketers must dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

        learniconLEARNING OUTCOMES

        • Demonstrate an understanding of Digital Marketing including the opportunities, challenges, and impact of the digital environment
        • Understand the impact of all digital marketing channels, emphasizing on the importance of Search Engine Optimization
        • Demonstrate an understanding of the emerging marketing channels, and their role in the overall Digital Marketing environment
        • Develop a multichannel marketing strategy and plan to organize digital marketing activities for an organisation.

        Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace–consumers have greater opportunities to voice their opinions and connect with other consumers as well as an increased influence over marketers and brands. As a result, the conventional approaches to marketing communications have become more and more challenged. This puts an added emphasis on leveraging social media to engage consumers and propagate ideas, messages, products, and behaviors. This course takes an in-depth look at the relationship between media and human behavior, and examines how organisations capitalize on social media, and these consumer to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

        learniconLEARNING OUTCOMES

        • Demonstrate an understanding of social media, its opportunities, challenges, and impact of the business environment
        • Analyse the role that social media marketing plays in the digital landscape and marketing mix, and how it is different from Traditional Marketing
        • Understand the use of the principles of consumer and social psychology to develop social media content and campaigns that engage consumers
        • Develop a social marketing strategy and explain the impact on the performance of the organisation.

        Indicative Syllabus

        • Dissertation is an opportunity for you to demonstrate your ability to investigate an issue of your own choice over a significant period. Essentially this is an individual effort, but it is carried out with the guidance and advice of your supervisor. Research is a creative and investigative process which only you can develop fully.
        • A supervisor/dissertation guide will be appointed to each student and the role of the supervisor is to act as a learning resource for the student. It is the student’s responsibility to make use of that opportunity, in consultation with the supervisor. The student is therefore expected to accept responsibility for the management of his/her learning.
        average hike 1
        50%

        Average Salary Hike

        career
        100+

        Career Transitions

        recruiters
        300+

        Past Recruiters

        highest salary
        70%

        Highest Salary Hike

        Connect with a Learning Advisor for a 1:1 Session
        Phone: +971 552161661
        Frequently Asked Questions
        The minimum eligibility to join this course is a Bachelor’s Degree from a recognised university, minimum IELTS score of 5.5, minimum 22 years of age and preferably those with minimum 3 years of work experience.
        For admissions, you can get in touch with our academic advisor (info@ebsedu.org) who will help you verify your eligibility and guide you through the application process.
        • Duly Filled Application form
        • Highest Academic Certificates and Transcripts
        • Updated Resume
        • A copy of your passport
        • A photograph
        • Statement of purpose