Salma Yehia is a lecturer and research analyst in the areas of Marketing and Business Studies with extensive 7-year experience in academia. She started her teaching career as a lecturer in Egypt at the German University in Cairo (GUC) and has proved herself as a valuable faculty in various domains especially Marketing and Strategic Management. She is also experienced in other business studies as Human Resource Management, International Business, Strategic Leadership and Business Sustainability. Alongside Salma has a professional research experience and has excelled as a Research Assistant on numerous field work research projects in Egypt, Germany, and UAE.

Salma holds an MSc in Business Administration with specialization in Marketing from the GUC. And is currently pursuing her PhD degree at Phillips-University in Marburg; with a thesis title “The effect of living in a sustainable city on sustainable consumption: a comparative analysis between Germany and UAE”. Her research interests lie in the areas of international marketing, sustainability, consumer psychology and corporate social responsibility. She has published and presented proceedings at international conferences in Egypt, Germany, and Turkey.

In addition to academia Salma practices Pilates and is passionate about travelling, exploring new destinations, and experiencing diversified cultures.