Top 12 digital marketing tools for marketers

Looking for the best digital marketing tools to manage your business? Want to know more about the top tools digital marketers are using today? Check out these trending tools, which can help to boost your marketing efforts and increase the number of leads. 

Any good marketer knows the importance of utilizing marketing communication tools that are best suited for specific marketing campaigns in order to reach your audience at various stages of the marketing funnel and across different channels. Deciding the best way to use these tools in order to effectively reach your audience is your marketing communication strategy, which is essential if you want your message to resonate.  

Marketers need the right set of tools to plan digital marketing Implement strategies, automate various daily activities, and streamline the marketing process using advanced marketing solutions. These tools help you track the performance of your website and ad campaigns, utilizing different social media platforms, so that you can make necessary changes wherever needed. 

With numerous digital marketing tools available in the market, it can be challenging to narrow down the best options for your business. 

Following is a list of top digital marketing tools every marketer should explore, including email marketing tools and analytics software. 

1. Ahrefs

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Ahrefs is a powerful all-in-one SEO tool used by digital marketers worldwide, particularly for developing successful SEO strategies. It allows you to conduct keyword research, track search ranking, check backlinks, get content ideas, conduct competitor research, analyse and optimise your website, and much more. 

It features an efficient Content Explorer tool that enables you to research the most popular and trending content topics on the web using digital marketing trends. Ahrefs has an intuitive user interface that helps you easily navigate different tabs. 

Ahrefs offers a suite of free tools that will help you get started. Ahrefs has 4 different pricing plans starting from $99, making it a competitive option among platforms like SEMRUSH. 

2. SEMRUSH

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SEMRUSH is another popular and widely used SEO tool available in the market. With over 40 in-built tools, it can be used to manage SEO, link building, content research, Pay-per-click (PPC) campaigns, social media marketing, competitor analysis, etc in a single platform. 

Making use of the SEMRUSH tool helps you grow the online visibility of your business. 

SEMRUSH features: 

• Helps in boosting organic traffic with the SEO 
• Helps you create social media strategies 
• Gives ideas for content to help you rank better
• Allows you to analyze competitor strategies 
• Helps you to increase your leads with less budget

SEMRUSH offers a free trial to let you try the features before subscribing. The service offers four pricing plans starting at $119.95 per month.

Eaton Business School Offers an Executive MBA program in Digital Marketing and Social Media includes training on the right digital marketing tools for building effective SMS marketing strategies in 2025. 

3. Ubersuggest

Ubersuggest is a free keyword research tool that is designed to help you identify top keywords and content topics with top ranking. You can get hundreds of content marketing suggestions from this useful SEO tool, which is one of the best digital marketing platforms available. It displays the top-ranked SERPs based on which you can identify the best long and short-tail keywords to include on your web pages for effective online marketing. 

Ubersuggest shows metrics such as keyword volume, CPC, monthly traffic to your website, data from competitors, etc. This tool helps you find the best keyword opportunities and best strategies that you can implement in your website to increase the page ranking. It is a great tool for SEO and PPC. 

Ubersuggest offers a free trial for 7 days which can be used by beginners looking for an effective optimization tool. The pricing plans start at $12 per month. 

4. Screaming Frog

Screaming Frog is a powerful and advanced SEO audit tool or site crawling software that analyses your website. It is trusted and used by thousands of companies worldwide. This website crawler helps you improve onsite SEO by auditing your site for common SEO issues. 

It can be integrated with Google Analytics, Search Console, and PageSpeed Insights API management tools can help streamline your digital marketing processes and improve integration with other systems.s to fetch performance data for all URLs. 

Using Screaming Frog, you can schedule website crawls and audits of your website during specified time intervals. 

This digital marketing tool can help you find 404 links, analyse the titles and meta descriptions, collect data from other web pages using XMap or CSS, and generate XML sitemaps. 

Screaming Frog lets you schedule the crawls and audits of your website based on any specified interval and discovers duplicate content, which is crucial for maintaining an effective SEO strategy. 

Features: 

• Allows you to find broken links 
• Analyse Page titles and metadata
• Find duplicate content 
• Schedule crawls at specified  intervals 
• Quickly create XML Sitemaps & Image XML Sitemaps
• Collect data from the HTML using CSS Path, XPath, or regex

Users can identify the change in content performance after every crawl and understand what’s working for their business. 

Screaming Frog offers a free basic version and a paid plan starting from $198.70/month. 

5. Buzzsumo

Buzzsumo is a very reliable social media tool that helps you manage social media analytics. From finding the most popular social media trends to identifying influencers and searching for top keywords, it has many useful tools that can make life easier for digital marketers. 

BuzzSumo’s Keyword Tool offers thousands of keyword ideas that are likely to perform well. You just have to enter a keyword on a topic and it will show you a list of the most popular content on that particular topic. 

Buzzsumo will enable you to gain a competitive advantage over your competitors by providing insights into different types of digital marketing strategies. It allows you to know what the competitors are doing and manage your content accordingly. 

Buzzsumo has a free 30-day plan with some features and a limited number of searches, making it one of the digital marketing tools in 2024. The paid plans start from $99 per month. 

6. MOZ

Moz is one of the best SEO tools that helps you rank higher on the SERPs and increase traffic to your website. It is an all-in-one SEO tool that has many powerful features like Keyword explorer, Rank tracker, Link explorer, etc. Moz provides credible keyword data which is updated daily and provides up to 95% accuracy, making it a vital management tool for SEO. 

Moz allows you to track the performance of your site content and also conduct backlink analysis of your competitor’s websites. Moz can crawl through your website to identify content gaps. 

Moz offers the following SEO solutions:

• Keyword research is a fundamental component of creating an effective SEO strategy and is enhanced by the use of popular marketing tools.  
• Rank tracking  
• Backlink analysis is an important feature in any comprehensive marketing software. 
• Site audits are essential for ensuring your marketing platform is performing optimally, especially for marketing teams focused on optimization. 
• On-page optimization is crucial for enhancing your presence on social media platforms. 
• Site crawl is an essential feature in any effective marketing software. 
• Custom reports 

Moz offers a free 30-day trial plan and the Standard paid plan starts at $99/month. 

7. Adobe Analytics

Adobe Analytics is a leading web analytics tool that enables you to measure and analyse customer interactions. It provides real-time data insights which can be converted into actionable insights for business growth. 

The Audience Manager tool can benefit organisations of all sizes. The centralised data management feature offers you in-depth insights into business performance and customer interactions. 

Adobe Analytics includes a range of tools like marketing analytics, web analytics, data collection from multiple sources, offline data integration, tag management, predictive analytics, etc, and much more. 

These types of analytic tools help in conducting disruptive marketing 

Top features of Adobe analytics:

• Ad hoc Analysis 
• AB Testing 
• API 
• Campaign analytics 
• Performance metrics
• Data management 
• CRM 
• Website analytics
• Predictive analytics
• Audience targeting 
• AI/Machine learning

Adobe Analytics has three pricing plans namely – Select, Prime, and Ultimate, providing flexible options for any digital marketing platform.  

Top business analytics tools 

8. Keywords Everywhere is a powerful creation tool that helps in identifying relevant keywords for your content

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Keywords Everywhere are one of the best keyword research tools available today. It is a great tool for anyone who is trying to improve search ranking and page visibility. 

It allows you to find the best keywords with monthly search volumes, CPC data, and competitor keyword data on multiple websites. You can easily install this freemium extension tool to your browser as an add-on, enhancing your digital marketing toolkit. 

Using Keywords Everywhere you can easily get the search volume for any keyword by directly typing it into Google. 

Top features of Keywords Everywhere: 

• Displays the search volume for keywords when you type in Google and also lists additional keywords, enhancing your SEO strategy. 
• Has a bulk upload feature to enter multiple keywords and view them in one place, streamlining the process for small businesses.  
• Provides free search volume and CPC data  
• Shows long-tail phrases with their search volume, CPC, and competition data 
• Fetches “People Also Search For” data along with search volume  

One of the best things about Keywords Everywhere is the fact that you can get started for free. The paid version will give you access to a lot of additional features. You can buy credits in $10, $50, or $100 packages. 

9. Zapier is a powerful marketing platform that integrates various apps and services seamlessly

Zapier is a great automation software designed to integrate data between web applications. It can be connected to your favourite apps to automate repetitive tasks, enhancing your efficiency in managing marketing channels. It provides 5000+ integrations and has more than 3 million users. 

From lead generation to email marketing, Zapier helps you manage your entire marketing process resulting in higher conversion rates. 

Zapier relies on ‘Triggers’ to automate the communication between the apps. You can transform data from one application into the right format before passing it on to another application. 

Top features of Zapier: 

• Pre-built, tested connectors to a wide variety of apps
• Provision to modify pre-built connectors to suit specific environments
• Supports both real-time and batch integrations
• Data security features include rights management, LDAP integration, password encryption, etc.
• Central console to monitor resource utilization, ability to start and stop processes, system health, etc.
• Capability to perform data profiling, deduplication, cleansing, etc.

Zapier is scaled for small to mid-sized businesses and features a free version with limited functionalities. Once you sign up, you can start a 14-day free trial of Zapier’s Professional plan. 

Zapier has are 3 pricing plans namely Starter, Professional, and Team starting at $24.99.

10. Hotjar

Hotjar is an all-in-one analytics tool that has multiple analytic features and customer feedback tools in a single platform. It combines analytics, user feedback, and CRO features in one place. It provides real-time visual data and behavioural patterns of your website visitors, enhancing your digital marketing tools for building effective strategies. 

Heat mapping is one of the features of Hotjar through which you can gain insights about where people are clicking and how they interact with your page. 

Hotjar was one of the first tools to introduce the visitor recordings feature that records users’ interactions with the website elements, making it a popular marketing tool. You can see what actions the user is doing on your page, how they scroll, where they spent more time, and utilize this data for content optimization. 

Hotjar offers a free basic version, and the pricing packages start from USD 32/ month. 

Hotjar features: 

• Heatmaps: Displays how users scroll, where they click on your pages.
• Visitor recordings: Video recordings of user sessions to know what the users are up to.
• Conversion funnels: Finds out where users are dropping off along your sales funnel.
• Form analysis: Displays how users are interacting with your forms. 
• Feedback polls: Allows you to ask users why they have/haven’t taken a certain action.
• Incoming feedback: Allows users to leave feedback on your website or app, telling about their experience. 
• Surveys: Reach out to users with feedback forms asking for their input. 
• Recruit testers: Selects participants to take part in user testing on your site.

11. Similarweb

Similarweb is a versatile web analytic software that provides you with useful website analytic features that help you make better-informed decisions and increase your revenue. This software helps you to find popular keywords, page views, time spent by visitors on your site, etc. 

It creates custom reports and gives a comprehensive analysis of any website. With the Similarweb TrafficMeter browser extension, you can view traffic data and other relevant insights, aiding in your content optimization efforts. This will help you to know more about your competitors and their strategies. 

SimilarWeb web analytics features:

• Multiple Site Management
• Report Generation
• Time on-site Tracking
• Goal Tracking
• Campaign Management

Similarweb offers a free 7-day trial to get started. If you need access to more features, you can take a customised paid plan as per your needs. 

12. Spyfu

SpyFu is one of the best SEO analysis tools used by marketers to conduct keyword research and competitor analysis, particularly in the context of digital marketing tools in 2025. It allows you to gain access to backlink strategies, organic keywords used by competitors, competitor ad campaigns, keyword tracking, custom reports, and top-ranked pages. 

SpyFu helps you to identify the most profitable keywords used by competitors. It is an excellent cloud-based tool that helps you to stay ahead in the market and increase your online presence. 

Features:

• Competitor analysis
• Backlinks builder
• Keyword research
• Rank tracking
• SERP analysis is an essential aspect of search engine optimization that helps marketers understand their ranking positions.
• Compare domains

SpyFu is more affordable than many other similar SEO tools and is easy to use, making it an ideal choice for small businesses looking for a digital marketing platform. SpyFu offers a free plan for beginners, allowing them to explore its capabilities without any initial investment. The paid subscription plan starts from $39/month. 

In summary, digital marketers today use a range of tools to manage their businesses and increase their leads. Some of the top digital marketing tools include Ahrefs, SEMRUSH, Ubersuggest, Screaming Frog, Buzzsumo, Hootsuite, Mailchimp, Google Analytics, Moz, MozBar, Google Keyword Planner and Canva. These tools help you in various ways such as SEO, keyword research, competitor analysis, content research, email marketing, social media management, tracking website performance, and marketing automation. 

These tools offer features like keyword volume, CPC, monthly traffic, competitor data, and much more, making them essential for effective search engine optimization. The free trials, free versions, and various pricing plans starting from $12 per month make these tools, including the best tools for video marketing, accessible to businesses of all sizes. By using these tools, marketers can improve their online visibility, increase leads, create better marketing strategies, and automate their daily marketing activities. 

Conclusion

We hope that this list of best digital marketing tools was insightful for you. Digital marketing is a constantly evolving sector, and it is therefore important for marketers to keep exploring advanced tools and techniques to stay competitive in the market. It is best to experiment with a combination of different tools until you find the best ones that work for your business. 

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