international marketing Archives - Eaton Business School

international marketing

April 23, 2018

How Relevant Is Learning International Marketing?

Marketing is the management process responsible for the identification, anticipation and satisfaction of customer needs and wants profitably. Management, on the other hand, can be defined […]
October 23, 2017
International Marketing Challenges and way forward

International Marketing : Challenges And The Way Forward

Globalisation and the rapid growth experienced in emerging markets in Asia, Africa and Latin America fuelled the growth in International business in the last decade. The […]
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