Sustainability as a concept draws its origin a little way back in time. In fact, to the times of Carl von Carlowitz, the Saxony-based accountant who coined the term in the context of forestry in his book Sylvicultura oeconomica in 1713. The theme has since evolved massively through many favourable milestones such as Brundtland Report, Agenda 21 and others. Today, sustainable development is considered as an integral framework of three pillars – environmental, social and economic. Business organizations across the world are under pressure to reorganize their activities to suit the mandates of this framework. Long term systems thinking approach have inevitably become important, especially in the wake of climate change, poverty, and discrimination on one hand and globalization as well as development on the other hand.
There are three areas where organizations with a sustainability culture typically focus on. Let’s take a look at each with simple examples that help us understand these focal points.
Such organizational endeavors clearly open up the idea that sustainability is important in the corporate world and is not a term that can be comfortably sidelined to the environment glossary.
Benjerry.com, 2017. Dairy Statement: January 2017. [Online]
Available at: https://www.benjerry.com/values/how-we-do-business/caring-dairy/dairy-statement-january-2017
Bmwgroup.com, 2018. Sustainability at the BMW Group. [Online]
Available at: https://www.bmwgroup.com/en/responsibility/sustainability-at-the-bmw-group.html