EATON BUSINESS SCHOOL LLC 2023 Certification Badge

Chat with Student

Chat with Students

Phone call

Call

whatsapp

Whatsapp

mail

Email

Chat with Student

Chat with Students

Phone call

Call

whatsapp

Whatsapp

mail

Email

Share this article

Krispy Kreme Doughnuts, Inc. is an American doughnut company and coffeehouse chain owned by JAB Holding Company.

The company started its operations in 1937 in North Carolina in the United States of America and is currently spread all over the world with its coffee/Donut shops.

Recently the company came out with a social marketing campaign to promote the vaccination drive in the United States.

Filli restaurants oman

Social marketing enables you to develop products, services and communications that fit people’s needs and motivations. Applying social marketing principles leads to behaviour change projects that work, based on real insight into people’s lives and motivations.

Social marketing helps to ensure the policy is based on an understanding of people’s lives; making policy goals realistic and achievable.

Free Krispy Kreme vaccination doughnuts: 

As COVID-19 vaccination efforts continue across the US, Krispy Kreme has announced a sweet incentive to help boost vaccinations: free doughnuts. The doughnut-maker revealed a new promotion offering one free Original Glazed doughnut to “anyone who shows their COVID-19 Vaccination Record Card” at “participating US locations.

” The promotion began on Monday, 22nd March 2021, and will run through Dec. 31. It will allow for “one redemption per guest per day” so you could, in theory, get a free doughnut every day for the rest of the year.

To qualify, you will need to present your COVID-19 vaccination card. It will need to show that you have had at least one of the two shots of the Moderna or Pfizer vaccines or the single-shot Johnson & Johnson vaccine.

The time tested the effect of promotions in the market, the idea seems to be fine that’s why the competitors are also coming out with some promotions similar to this, but vaccination is related to the pandemic which has caused a lot of trouble to the people. Even the effects of the vaccines are yet to prove so promoting such an uncertain event/process is risky for any corporate.

Challenges of Data-Driven Marketing (And How to Conquer Them)

 

Picture7

How to get a free doughnuts at krispy kreme?

Krispy Kreme is offering up to four hours of paid time off for each COVID-19 vaccination for its employees.

While many companies are giving employees motivation, Krispy Kreme appears to be the first national chain to provide consumers with a treat. It has also given out free doughnuts on special occasions like Halloween for wearing a costume, Election Day, and recently on St. Patrick’s Day for consumers who wore green.

Here the brand is developing social marketing for its customer loyalty, now there are many customers who will walk into the store and claim the free Krispy Kreme, this creates a store/brand/customer experience for many new customers.

The community sees it as a great reason and they have a positive perception about the brand and its activities, this can create a significant customer acceptance towards the brand.

But the vaccination promotion has been met with some backlash. Some critics took a swipe at the promotion, citing the health effects of eating a doughnut daily, especially during a pandemic, while others said the offer discriminates against people who don’t want the vaccine.

Share this article

Enquiry Form

    [countrytext CountryAuto]

    Share this article

    Recommended Courses

    An entrepreneurial woman with glasses, sitting at a table, strategizing for new venture development.
    gmu
    CIQ Logo
    CMI Logo
    SQA

    EMBA – Entrepreneurship and New Venture Development

    Triple Certification

    12 to 15 Months

    Live Interactive Online Classes

    A person using a laptop for Executive MBA studies.
    gmu
    CIQ Logo
    CMI Logo
    SQA

    Master in Procurement and Contracts Management

    Triple Certification

    12 Months

    Live Interactive Online Classes

    An image of a megaphone with icons coming out of it.
    unimarconi logo

    Postgraduate Diploma in Digital Marketing and Social Media

    Triple Certification

    4 Months

    Live Interactive Online Classes

    A person using a laptop for Executive MBA studies.
    gmu
    CIQ Logo
    CMI Logo
    SQA

    EMBA – Procurement and Contracts Management

    Triple Certification

    12 to 15 Months

    Live Interactive Online Classes

    A group of wooden people with an Executive Master of Business Administration from the University of Gloucestershire.
    gmu
    CIQ Logo
    CMI Logo
    SQA

    Executive Master Of Business Administration

    Triple Certification

    12 to 15 Months

    Live Interactive Online Classes

    A graduation cap adorned with social media icons symbolizing the integration of digital marketing.
    gmu
    CIQ Logo
    CMI Logo
    SQA

    EMBA – Digital Marketing and Social Media

    Triple Certification

    12 to 15 Months

    Live Interactive Online Classes

    An executive MBA program specializing in supply chain and logistics management.
    gmu
    CIQ Logo
    CMI Logo
    SQA

    EMBA – Supply Chain and Logistics Management

    Triple Certification

    12 to 15 Months

    Live Interactive Online Classes

    A man conversing with an AI-driven robot prototype, utilizing the power of blockchain technology.
    unimarconi logo
    CIQ Logo
    CMI Logo
    SQA

    Master in Artificial Intelligence and Blockchain

    Triple Certification

    12 Months

    Live Interactive Online Classes

    A businessman managing human resources while holding a yellow light in his hands.
    gmu
    CIQ Logo
    CMI Logo
    SQA

    EMBA Human Resource Management

    Triple Certification

    12 to 15 Months

    Live Interactive Online Classes

    An image of a person climbing up a light bulb, representing their achievement as a Doctor of Business Administration.
    Unimarconi

    Doctor of Business Administration

    Triple Certification

    36 Months

    Live Interactive Online Classes

    Previous
    Next