Marketing Archives - Eaton Business School


April 23, 2018

How Relevant Is Learning International Marketing?

Marketing is the management process responsible for the identification, anticipation and satisfaction of customer needs and wants profitably. Management, on the other hand, can be defined […]
November 6, 2017
Disruptive Marketing

Disruptive Marketing

What is disruptive marketing? The world around has been changing rapidly and so has Marketing. One such significant change happening in the world of marketing is […]
October 23, 2017

5 International Marketing Challenges (and How to Overcome Them)

Globalisation and the rapid growth experienced in emerging markets in Asia, Africa and Latin America fuelled the growth in International business in the last decade. The […]
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