Marketing Management Archives - Eaton Business School

Marketing Management

June 24, 2019

Airbus A380 – A wonder that was never to be!

Could established players fail in a new product? Could products with sophisticated technology fail? Airbus A380 stands as a perfect and exemplary response to all such […]
June 10, 2019

Role of marketing management in a organization

We have all heard that Marketing is all about 4 P’s: Product, Price, Place and Promotion. In fact, nowadays 3 more P’s have also been added […]
May 27, 2019

How important is an online executive MBA in contemporary business scenario?

Executive MBA education has attracted a lot of attention in these past years. The flexibility offered, the avoidance of quitting one’s job and the non-necessity of […]
May 20, 2019

Performance management in organizations – Trends and changes

It is widely known that organizational performance management cycle is made of three phases, namely, performance planning, performance appraisal and performance improvement. Organizations live in a […]
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