Marketing Management

May 19, 2020
challenge of going green

The Challenge of Going Green: The ‘’Green’’ and the ‘’Greenwash’’

Sustainability has been a hot topic in the business world for a long time now. There has been never a greater need for businesses to integrate […]
June 24, 2019

Airbus A380 – A wonder that was never to be!

Could established players fail in a new product? Could products with sophisticated technology fail? Airbus A380 stands as a perfect and exemplary response to all such […]
June 10, 2019

Role of marketing management in a organization

We have all heard that Marketing is all about 4 P’s: Product, Price, Place and Promotion. In fact, nowadays 3 more P’s have also been added […]
May 27, 2019

How important is an online executive MBA in contemporary business scenario?

Executive MBA education has attracted a lot of attention in these past years. The flexibility offered, the avoidance of quitting one’s job and the non-necessity of […]
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