Brainstorming In Business - Eaton Business School
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Brainstorming In Business

‘’Two heads are definitely better than one and by brainstorming as a team and sourcing ideas from each other, you have a better chance of coming up with a strategy that will allow your business to overcome a setback or challenge.’’ – Richard Branson

By definition, Brainstorming is the process of generating ideas and solutions through intensive and freewheeling group discussions. With just the definition, it is easy to see that brainstorming can be vital to the success of a business.

Brainstorming can be used in a variety of business functionalities. Once thought to be limited to new product and marketing campaigns, brainstorming is now used in a wide range of business areas including company structure, business procedures & practices, ethics, and so on. But many of the businesses out there still rely on tried & tested methods of resolved business issues rather than going for brainstorming.

Figure 1: Usefulness of Brainstorming

What makes brainstorming useful?

Thus brainstorming is not only useful in collecting viewpoints, which helps in creating ideas & innovations that are well received by everyone in the business, but it also encourages employees to think critically about any current and future issues in the organization. Brainstorming brings employees from all levels under one single roof and encourages them to work together as a team to generate ideas and create solutions to business problems.

How to effectively conduct brainstorming sessions?

The conduct of brainstorming sessions can be different for different organizations and depends on the type of the business and the approach that business takes to collaborate. The biggest advantage of brainstorming is the generation of a huge amount of ideas. When participants with diverse knowledge, skill set, and experiences come together for the same purpose, it is guaranteed to generate a pool of best ideas and suggestions. Since we are live and work in a digital era, it is most appropriate to leverage digital apps for more efficient brainstorming sessions.

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