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July 1, 2019
The prospects of selecting a good topic would be considerably enhanced if a systematic approach were followed. The first step is an identification of the broad […]
June 24, 2019
Could established players fail in a new product? Could products with sophisticated technology fail? Airbus A380 stands as a perfect and exemplary response to all such […]
June 10, 2019
We have all heard that Marketing is all about 4 P’s: Product, Price, Place and Promotion. In fact, nowadays 3 more P’s have also been added […]
June 3, 2019
In my career spanning more than 2 decades in the financial services sector, I have come across people who give any of the following explanations for […]
